EME Deal Advisory Trusted Party EME Services

First phase of Japan Door is our Early Market Entry (EME) services module, which maps out the market and finds distributor/partner candidates
• Takes 3-6 months and culminates in your management team visiting Japan
• Proactive pre-sales approach, not just market research
Three stages:
• Preparation – you educate our consulting team on service/product. We then create market positioning, call lists, and Japanese presentation(s)
· We identify 15-30 prospects, which will be winnowed down to 2-3 end-candidates
Approach and Pre-sell – calls, visits, engaging and filtering candidates
· Japan requires intense face-to-face work, we create strong personal relationships that result in better reading of interest and commitment by end-candidates
• Client Visit – scheduling and visit assistance for your management team, post-visit follow-up, EME final report
  • Market positive case: We find a partner/distributor who finances your market entry and guarantees your first 1-3 years’ sales
  • Market neutral: We find reseller candidates, but you will need to invest in upfront localization, Japan support, and marketing/brand development
  • Market negative: No interest in your product or service

Terrie's Take



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